Question your way to freedom… There’s an ad running at the moment that asks “Is your life worth 10 euro?”. That’s the cost of checking if a used car has previously been crashed.   Of course the answer is ‘Yes’ and from the moment you answer the question it just […] Read more »

  As humans we are motivated to 1) get away from pain 2) move towards pleasure and 3) conserve energy.   That is why our brains reward us with the maximum feelings of pleasure when we eat or have sex; especially when it hasn’t taken a lot of energy to […] Read more »